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One place for every customer

Chats from WhatsApp, Instagram and Telegram in one CRM. Sito shows who is ready to buy, who is hesitating and who needs a nudge. On your computer and on your phone.

Get started See how it works

Sign in with Google. Your company is created right away — no forms, no sales calls.

Every dot is a customer.

The closer to buying, the bigger it grows.

The blue one is a sale.

sito means “place” in Italian

They write from everywhere. You answer from one window.

Today a customer writes in Instagram Direct, tomorrow in WhatsApp. Sito recognises them by phone number and keeps everything in one card, and your reply goes back to the channel the question came from.

  • WhatsAppLinked by QR code, like WhatsApp Web. Several numbers — each with its own pipeline.
  • InstagramDirect connects with one button through Meta login.
  • TelegramA company bot or a “secretary” on an employee’s account: customers write as usual, the whole team answers.
Chats Search customers
  • Maria How much is a 2.4 m sliding wardrobe?
  • Azamat🔥 How do I pay? Send me the details
  • Olga🤔 Too expensive, I’ll ask my husband
  • Nurlan We want the kitchen before New Year, can you make it?
  • Dana Can you come to measure on Saturday?

This is Sito

The deal board, the chat and the customer card in one window. Move deals with a mouse or a finger; name the stages yourself.

Sito deal board: pipeline stages and customer cards
  • Your own stages: measuring, quote, contract, installation.
  • 🔥 by a name — the customer wrote about buying. 🤔 — hesitating.
  • Channel, amount and owner right on the card.

One customer’s journey

Here is what happens to a message that arrives at night — all the way to payment.

  1. Instagram

    A message arrives — a deal appears

    Nobody copies anything by hand: the inquiry lands on the first stage of the pipeline, with the name from the profile.

    Hello! How much is a 2.4 m sliding wardrobe?
    New inquiryMaria

  2. Night assistant

    An answer while everyone sleeps

    The assistant only uses what you wrote about your company: prices, timing, address. In the morning the manager gets a summary of the conversation. Turned on by the owner — off by default.

    Hello! How much is a 2.4 m sliding wardrobe?
    Night assistantThe price depends on materials and fittings. To get it exact, we can come and measure — which day suits you?

  3. Owner’s Telegram

    Morning summary

    Every morning, a short message: how many inquiries came in and from where, how fast the team answered, what sold and what needs attention today.

    Yesterday’s summary

    New inquiries: 14 — Instagram 8, WhatsApp 5, website 1

    First reply: 6 minutes on average

    Needs attention: 3 customers waiting over an hour

  4. A voice message — already text

    The customer sent a minute and a half of voice. Sito transcribes it, so you can read it where listening is awkward. The audio stays right next to it.

    1:31 Yes, I sent the sizes. We just want the mirror across the whole door and lighting inside…

  5. 🤔

    “Too expensive, I’ll think”

    Sito puts 🤔 next to the customer’s name based on their own words. The manager sees at once who needs a different conversation.

    Too expensive, I’ll think about it
    🤔Maria · Hesitating

  6. Follow up today

    Don’t let them go cold

    The customer went quiet after your reply — they land in “Follow up today” with the reason and a ready reminder text. No AI, no costs.

    Follow up today
    MariaWrote “too expensive” — silent for 3 days

    Maria, hello! You wanted to think about the quote. If it’s the price — let’s pick simpler materials.

  7. 🔥

    “How do I pay?”

    🔥 lights up the moment a customer writes about buying. The deal moves to “Contract and payment”, then to “Order delivered”.

    Okay, let’s do it. How do I pay? Send me the details
    🔥Maria · Ready to buy
    Contract and payment

  8. Analytics

    The blue dot

    And analytics shows the customer came from an Instagram reel. You see which ads bring in money.

    Order deliveredMaria

    SourceReel “A wardrobe in 60 seconds”

Write like a customer

Sito reads a customer’s mood from their words — like an experienced salesperson. It understands Russian and Kyrgyz today, so try one of these:

· Type a phrase in Russian or pick an example

This is the same dictionary Sito runs on: direct words, negations (“not taking it”), conditions (“if there’s a discount”). No AI, no paid keys.

Up and running in 10 minutes

Pick what your company does — Sito creates a pipeline with stages, quick replies and robots. All that is left is to connect your number.

Quick replies

    Robots

      Your customer base stays yours

      Managers leave — customers stay. Sito hides phone numbers, logs who opened what and warns you if someone is browsing the base a little too eagerly.

      Hidden numbers
      The number never reaches the manager — not in the card, not in notifications, not in search. The owner sees everything.
      Access log
      Who opened which card, and when.
      Alert
      To the owner’s Telegram and phone when someone opens too many different customers in an hour. You set the threshold.
      Maria IvanovaQuote sent
      Phone+996 555 014-24-78
      Access log
      • Alina opened the card “Maria Ivanova”
      • Timur opened the card “Azamat”
      • Timur opened the card “Olga”
      AlertTimur opened cards of 64 different customers in an hour. Threshold — 50.

      See which ads bring in money

      Every customer has a source: Instagram, WhatsApp, your website or your own link with UTM tags. Analytics shows what a customer cost and whether the money came back.

      • A tagged link in one click — “Make a link”.
      • Instagram reels: which reel brought buyers and how much they spent.
      • Sales, losses and their reasons — for each pipeline separately.
      Sito analytics: customer sources and sales

      And everything you need every day

      • As many pipelines as you like: sales, wholesale, service
      • Stage robots: task, tag and owner are set automatically
      • Today’s tasks and reminders
      • Website forms: Tilda or any builder that can send a webhook
      • Quick replies with the customer’s name
      • New inquiries are shared between managers automatically
      • Team members join with one invite link
      • Sign in with Google — for owners and managers
      • Several companies on one account
      • Record and send voice messages right from the CRM
      • Notifications on your phone
      • Light and dark theme
      • With an AI key: reply drafts and a card filled from the chat
      • Chat review: a report on yesterday’s conversations, if you turn it on

      Sito in your pocket

      Answer a customer from a taxi, drag a deal with your finger, listen to a voice message — the phone view is polished down to the details.

      The iPhone and Android apps are in beta now and will come to the App Store and Google Play later. Meanwhile Sito works in your phone’s browser, and you can add it to your Home Screen.

      Sito chats on a phone
      A customer chat in Sito on a phone

      How to start

      1. Sign in with Google

        Your company is created right away — no forms, calls or waiting.

      2. Connect your channels

        WhatsApp by QR code from your phone, Instagram with one button, Telegram through a bot.

      3. Pick your niche

        Stages, quick replies and robots set themselves up. Invite managers with a link — and get to work.

      Pricing

      Every feature in every plan. Only the number of team members differs.

      4

      Start

      up to 3 team members

      The owner and a couple of helpers.

      Fits you

      Team

      up to 10 team members

      A sales team with a lead.

      Fits you

      Business

      unlimited

      Several teams, numbers and pipelines.

      Fits you

      Prices will appear here when payments open. Right now sign-up is open and free.

      Get started

      FAQ

      Do I need a separate phone for WhatsApp?

      No. The number is linked by QR code, like WhatsApp Web, and keeps working on your phone. You can link several numbers — each gets its own pipeline.

      What happens when a manager leaves?

      Chats and customers stay in Sito. With hidden numbers on, managers never see customers’ phone numbers, and the access log shows who opened which cards.

      Do I need AI for it to work?

      No. Customer mood, “Follow up today”, the morning summary and niche kits run on rules — no keys, no costs. AI is only needed for the night assistant, reply drafts and chat review, and each is turned on separately.

      Does it work with a Tilda website?

      Yes. A form submission becomes a deal right away, with the source taken from UTM tags. Any other builder that can send a webhook works too.

      Is there an app?

      The iPhone and Android apps are in beta and will come to the App Store and Google Play later. Sito already works in your phone’s browser — the phone view is ready, and you can add the icon to your Home Screen.

      Can I run several companies?

      Yes. Several companies on one Google account, switching between them in one tap.

      How much does it cost?

      Plans differ only in the number of team members: up to 3, up to 10 and unlimited. Prices will appear on the site when payments open — sign-up is free right now.

      Your next customer is already typing

      Let their message land where it won’t get lost.

      Get started